Under attack from Google+, Facebook has been quietly adding features to improve the experience for its over 750 million users. Many of the features are very useful and easy to implement, but most people don't know about them. One of my favorites is a calendar for posting events or classes.
This is a great feature for small businesses to keep your friends and customers apprised of upcoming events. It is especially helpful for a business that offers classes. For example, a fitness center that offers classes could post them easily without having to create a separate Facebook event for each class.
To add this calendar app to your Facebook page, go to facebook.com/SocialCalendar and click the “Add to Page” located in the lower left corner. A menu page will appear with the pages you manage. Click “Add to Page” beside the pages you want to add the calendar. Then close the page.
Your calendar will appear in the upper right corner below your wall info. You can also add the location by typing in the address field. This will add a map link.
For the most exposure for your events, you will want to continue to update events in your status postings. Busy people need reminders.
If you would like to know more about Facebook’s features, download our 5 Tips to Maximize Your Facebook Business Page.