Media Buying and Inbound Marketing Blog

Jane Peters

Have You Tried Roku?

By Jane Peters on May 22, 2020 in TV viewing

Last year, Roku was the top connected TV (CTV) platform in the US, with 84.7 million users, according to eMarketer. They estimate that Roku users will make up 32.9% of US internet users and 46.9% of CTV users in 2020.Why is Roku so popular?...

Should You Increase Your Ad Spending Now?

By Jane Peters on April 15, 2020 in media planning OH

Media consumption is up, as the coronavirus pandemic is keeping most people worldwide at home. However, with an economic slowdown trashing markets and the supply chains disrupted by the pandemic, many advertisers are pulling or pausing their ad...

LinkedIn Adds Reactions

By Jane Peters on April 19, 2019 in Media Management Services, LinkedIn tips

 

LinkedIn is one of the best platforms for professionals and for branding your company. It is the largest business networking site in the world.

LinkedIn is the platform for business. Conversations are geared toward partnerships and...