Media Buying and Inbound Marketing Blog

Advertising on Twitter

By Jane Peters on October 24, 2017 |


Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

If you are a small business owner, you may be wondering how you can use Twitter to get more customers. Twitter fans love to discover and share interesting Twitter tips for small businesscontent, take part in enthusiastic conversations, and connect with others outside their immediate circles. 

Becoming part of that active engagement is a fantastic way to raise brand awareness, build relationships, and create advocates for your business.

The best way to promote your Tweets to a large, targeted group of people is to use an engagement campaign. Tweet engagement campaigns allow you to extend the reach of your content to a relevant audience on Twitter.
You can promote Tweets that are published organically or choose to create Tweets that are only promoted to the audiences you target. You only pay when users you target engage with your content. Impressions that don’t generate an engagement are free.
Tweets in these campaigns are clearly labeled as "promoted" but are like regular Tweets in every other way. People can Retweet them, reply to them, like them and more.

Promoted Tweets appear in timelines, on profile pages, and on Tweet detail pages. You can create a Tweet engagements campaign on
Twitter offers three types of advertising options – promoted tweets, promoted accounts and promoted trends. The first two cost between $.50 – $4.00 per engagement, and promoted trends will cost you $200,000 per day.
Promoted tweets are exactly that – tweets you have already tweeted that you wish to promote.

If you would like to learn more about advertising on Twitter or other social media,

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Media Management Services Inc. offers a comprehensive social media management program to help you effectively use social media. We believe that a successful social media campaign includes a solid strategy that includes audience engagement and interaction backed with state of the art analytics. 

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