Media Buying and Inbound Marketing Blog

3 Tips to Grow Your Business in 2017

By Jane Peters on March 20, 2017 |

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Many small business owners are thinking about how to take advantage of new opportunities and challenges to grow their business.

The internet has changed how we do business and continues to change it everyday.  There seems to be an endless amount of new ways to reach prospects and customers, and it is often hard to keep apprised of all the new opportunities the digital world offers.

As a small business owner, you have an advantage.  It is much easier to make changes to your marketing and implement new strategies, than for large corporations.  You don't have  to wade through a sea of red tape to try new platforms and you don't have to spend a fortune to impact your bottom line.

Here are 3 Tips to Grow Your Business in 2017:

1.  Commit to Inbound Marketing.  Inbound marketing is the easiest and least expensive way to attract more prospects and gain new customers.  With the new digital tools, you can compete with your competitors and see immediate results.  Email marketing, social media, pay per click, SEO and SEM can have a huge impact on your bottom line.

2.  Optimize Your Website.  SEO helps you rank higher in searches. While you don't need to be #1, you do need to aim for the first page of search results. Be sure your site is indexed by the big search engines, optimize for the right key words, create more content by blogging and adding site pages, limit the use of multimedia, and get more links to your site.  If you would like to learn more about how to perfect your SEO you can download our free guide for local SEO.   

3.  Be More Social.  If you sell to consumers, not other businesses, you need to have an active presence on Facebook and Twitter,  If you are a selling B2B, Linkedin is the social platform for you.  Over 80% of Americans use social media.  Creating a strategy and social posting calender can help you achieve your goals on social platforms.  

MMS...Helping Medium and Small Businesses Find Marketing and Advertising Solutions to Reach Their Goals!

Media Management Services, Inc has been in the business of helping clients find solutions to meet their marketing and advertising goals for over 34 years.  We're not just another ad agency or media buying service, but advertising and digital marketing consultants that provide solutions to accomplish your  goals.

If you need help in 2017, give us a call.  We'll be happy to discuss how we can help you find the right solutions.

 

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