Search engine marketing (SEM) is a internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising.
With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing’s greatest strength is that it offers you the opportunity to put your ads in front of motivated customers at the moment they are ready to buy. This is why search engine marketing is so effective and can provide powerful results for your business.
Pay-per-click ads or PPC ads, come in a variety of formats. The text ads that appear alongside Google search results are just one type of ad format you can create. You can also promote your products and services with video ads, image ads, app or digital content ads.
Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. We'll help you choose the best format and in some cases use multiple kinds of ads to reach your target audience.