Public Relations

Public Relations efforts have evolved into much more than mainstream media. It is no longer about the CEO giving a news conference, but your customers and prospects learning about you and your company on the web. PR is no longer an isolated function but needs to be integrated into your larger on-line and off-line marketing program. Social media has changed the PR game for the better.

Blogs, Facebook, LinkedIn, You Tube, Twitter, and your website are all excellent ways to communicate directly with your audience, whether to market or inform.

In the past, journalists controlled the information, now you have the ability to control your on-line reputation in real-time. PR efforts are no longer relegated to the mass media, but can be spread to thousands in seconds using the digital platforms.

Mainstream media is still important, but smart companies are utilizing the web to a much greater degree. News releases are no longer buried in the news section of a website, but are being posted on Fan Pages, Blogs, and Twitter. An important note: if it is important enough to inform a handful of journalists, it is important enough to share with your customers, employees, and prospects. 

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Public Relations Solutions

We're a public relations agency that helps small and medium sized companies with their reputation management and relationship building. 
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