Media consumption habits are changing dramatically. People are viewing content in a variety of ways. So, what's the best way for advertisers to reach their target consumer?
The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.
Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...
If you are using traditional media as part of your marketing strategy, you know the continued fragmentation and loss of viewers is making it harder to have an effective TV campaign. Media buying isn't as easy as it used to be when your TV...
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