Media Buying and Inbound Marketing Blog

Is Political Advertising Hurting Local Businesses?

By Jane Peters on October 22, 2012 in advertising strategy, TV advertising, political advertising

Millions of dollars have been spent this year on political campaigns, pushing local   advertisers off the air.  As TV stations rake in huge profits, selling ad time for sometimes as much as 10X the normal rate, what impact does this have on...

Equal Time for Candidates Will Affect Small Businesses!

By Jane Peters on August 24, 2012 in media strategy, media buying, political advertising

Every two years, media buyers and planners have come to expect a influx of political advertising.  However, this year the overwhelming amount of political ads may make it even more difficult for small and local businesses to advertise on TV.

Media Buying 101: TV Ratings for May 28-June 3

By Jane Peters on June 6, 2012 in media strategy, TV ratings, political advertising

The week of May 28 had a few surprises.  Howard Stern led America's Got Talent (Tuesday on NBC) to the number one spot with 11.5 million viewers.  NCIS was second with 10.2 million.  America's Got Talent on Monday ranked third with 10 million...