Media Buying and Inbound Marketing Blog

Why Are Cable Fees So Expensive?

By Jane Peters on December 10, 2014 in Netflix, cable TV

The growing trend in America is to unplug from the cable box and start streaming video.  As of Sept. 30, Time Warner Cable had 10.8 million household video subscribers, down from 11.4 million a year earlier.  

Will Streaming Services Replace Cable TV?

By Jane Peters on February 28, 2014 in media strategy, media buying, streaming content, Netflix

Like many Americans tired of the ever-increasing rise of cable TV, I decided a few months ago to cut the cord.  The decline in cable subscriptions and the increase in the number of people streaming will continue to impact media buyers and their ...