Media Buying and Inbound Marketing Blog

Why You Need a Media Consultant in 2014

By Jane Peters on January 3, 2014 in inbound marketing agency OH, digital marketing, media consultant, marketing strategy

What should you do with your marketing strategy for 2014? Should you have a Facebook page? A company page on Linkedin? Should you be emailing your customers and new leads on a regular basis?  Should you move all your TV advertising to the web?

Media Buyers Are Shifting Dollars to GMA

By Jane Peters on September 13, 2013 in media strategy, media consultant, media buying, OH

Media buyers are shifting dollars to "Good Morning America" from the "Today Show" as viewers continue to move from NBC's longtime ratings leader.

Is Cost per Click Part of Your Online Advertising?

By Jane Peters on October 19, 2012 in media consultant, Pay per Click, online advertising

Online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization(SEO), Sponsored Search, Social Media and Affiliate Marketing are some of the options available for business owners to...