Media Buying and Inbound Marketing Blog

NBC Joining the Binge TV Parade...How Will Media Buyers React?

By Jane Peters on May 29, 2015 in advertising strategy, media buyer, binge watching,

NBC released the complete 13-episode season of Aquarius online yesterday (http://www.nbc.com/aquarius).  It is a work of historical fiction that begins two years before the 1969 Tate-LaBianca murders. It's a thriller, that will lend itself to the...

NFL TV Ratings Just Got a Huge Boost!

By Jane Peters on March 24, 2015 in TV ratings, media buyer

With pressure from the FCC,  “The NFL lifted the television blackout rule in place for the 2015 season, the league announced Monday at the NFL owners’ meetings in Arizona,” reports CBSSports.com.  The FCC has wanted to scrap the 40 year old...

Oscar Ratings Will Cost Advertisers Big Bucks

By Jane Peters on February 20, 2015 in TV ratings, media buyer, Media Management Services