Media Buying and Inbound Marketing Blog

Is Your Media Plan Compensating for the Cable & TV Ratings Decline?

By Jane Peters on August 17, 2015 in inbound marketing, cable TV

This season has seen double digit declines in cable and TV ratings across the board. Ratings across national cable television networks tumbled 9 percent in 2014, triple the decline seen in 2013 and more than quadruple the 2 percent decline seen...

Why Are Cable Fees So Expensive?

By Jane Peters on December 10, 2014 in Netflix, cable TV

The growing trend in America is to unplug from the cable box and start streaming video.  As of Sept. 30, Time Warner Cable had 10.8 million household video subscribers, down from 11.4 million a year earlier.  

NFL Black Out Rule May Be Gone!

By Jane Peters on November 5, 2013 in TV ratings, FCC, TV viewing, cable TV

The Federal Communications Commission wants to scrap the 40 year old sports-blackout rule, which prohibits pay-TV operators from showing NFL or other pro games that are blacked out on local TV outlets due to low ticket sales.