Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for July16-22

By Jane Peters on July 30, 2012 |


July 16-22 ratings were again led by NBC's American's Got Talent  media buyer OHfollowed by The Bachelorette on Sunday at 8 pm.  CBS garnered 4th and 5th place with The Big Bang Theory and 60 Minutes. 7th and 8th place were CBS also with NCIS and Two and a Half Men.

Cable TV was dominated by TNT July 16-22. The Closer had a 4.1 HH rating, Rizzoli & Isles had a 3.8 HH rating and Perception had a 3.3 HH rating.

NBC is bringing home the gold for any media buyer who purchased the Olympic Games as part of their 3rd Quarter media strategy.

NBC won Friday July 27 with the opening night of the 2012 Summer Olympics.(41.92 million viewers, #1; adults 18-49: 12.4, #1) Many on Twitter criticized the ceremony for it's often boring moments.  When comparing the London opening to the Chinese it made the criticism seem more poignant.                                            

The first night of competition from the London Olympics (Saturday, July 28, 8:30-11:28 p.m. ET/PT) is the highest rated for a Summer Games opening night on record, with 28.7 million average viewers, topping the first night of competition from the 1996 Atlanta Games by more than two million viewers (26.3 million).

NBC's two-day prime time average of 35.6 million viewers is the best start to a Summer Olympics on record, more than two million more than Atlanta (33.3 million), and more than six million more viewers than Beijing (29.5 million).

1. London - 2012 28.7 Million NBC
2. Atlanta - 1996 26.3 Million NBC
3. Beijing - 2008 24.0 Million NBC
4. Seoul - 1988 23.8 Million NBC
5. Barcelona - 1992 21.6 Million NBC
6. Sydney - 2000 21.0 Million NBC
7. Athens - 2004 19.8 Million NBC

Have you been watching the games?  What are your favorite events?


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