To Blog or Not To Blog
With the development of social media platforms, many companies are debating whether to blog or not to blog. Many are abandoning their blogs having underestimated the time and work involved in creating and maintaining a company blog. However, blogging is the best way to drive traffic to your website and convert visitors into leads.
USA Today recently reported that only 43% of Fortune 500 companies maintained blogs, and the number is growing every year. Research show that companies that blog regularly (once a week) had 434% more indexed content than those that don't. More indexed content can help your firm attain higher search rankings on Google.
Twitter, Facebook and Tumblr are all platforms that require less effort and seem to meet the needs of many companies. But don’t give up on blogging just yet. Blogging has many advantages that other platforms don’t provide.
Blogging enables you to be found by relevant people looking for related information. A blog allows you to build credibility and trust while increasing traffic to your website.
Consistent blogging has been proven to provide:
- More traffic to your site
- Higher rank in organic searches
- More inbound links to your site
- More qualified leads from your website
Many companies make the mistake of building a website and then not updating their content on a regular basis. A blog is recognized as new content on your site by search engines and will increase the number of indexed pages.
Every successful social media strategy should include a blog. While blogging can take some effort on your part, the increases in traffic and customers will more than make up for the time you spend writing and publishing your company blog.
At Media Management Services, we're a growth agency helping companies grow through inbound marketing. We help companies create content to drive traffic and leads. If you have trouble creating content on a regular basis, we can help.