Media Buying and Inbound Marketing Blog

Is Geofencing Marketing Right for Your Small Business?

By Jane Peters on March 30, 2018 in digital marketing, geofencing

Let's start with what geofencing is all about. This is a mobile technology based on location that allows you define a precise, hyper-local geographic area for a specific mobile use or application. 

It uses global positioning (GPS) or radio...

Paid Search - Why You Need SEM

By Jane Peters on February 26, 2018 in digital marketing, PPC

Advertising on Twitter

By Jane Peters on October 24, 2017 in Twitter tips, social media, Twitter, engaging customers

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter...